Juma Al Maskari

Juma Al Maskari is a dynamic and results-driven logistics and supply chain executive with a proven track record of driving growth, optimizing operations and pioneering innovative solutions such as the first AI initiatives in transport planning. As the General Manager of Asyad Logistics, Juma has played a key role in establishing and integrating multiple business units, including Global Forwarding, Port Logistics, and Cold Chain warehousing.

Juma’s career is distinguished by major achievements, including the development of Khazaen Dry Port in Oman, where he led the project from inception to full operational status, securing significant contracts and expanding the company’s market presence. Prior to his role at Asyad Logistics, Juma managed logistics operations across Central and Eastern Europe for Jan de Rijk Logistics, where he enhanced operational efficiency and financial performance across six countries.

Fluent in English and Arabic, with a working knowledge of Dutch, Juma has a demonstrated ability to navigate diverse cultural and business environments. His strategic decision-making and hands-on leadership have established him as a respected thought leader in the logistics sector, leading to frequent invitations to share his expertise at industry panels and seminars both in Oman and internationally.

Beyond his professional accomplishments, Juma is passionate about outdoor activities and community initiatives, with a particular focus on environmental sustainability. He actively participates in marathons, hiking expeditions, and the planting of Sider (Ziziphus) trees.

Juma holds a Bachelor of Science in Mechanical Engineering from Sultan Qaboos University and has completed executive leadership programs, including Strategic Innovation at Leoron Institute and Executive Leadership at the Centre for Creative Leadership.