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Be The Change is GPCA’s flagship educational campaign, evolved from the successful Waste Free Environment initiative (2013–2020). The program engages students aged 8–12 across GCC schools to inspire lasting behavioral change around plastic use and waste management. Through interactive, school-based learning, students are introduced to the role of plastics, the challenges of plastic waste, and practical solutions rooted in the 3Rs — Reduce, Reuse, Recycle — and the principles of the circular economy.
This report captures the campaign’s objectives, reach, and impact. Supported by the Alliance to End Plastic Waste (AEPW) and delivered in partnership with 30+ schools across the GCC, it highlights how early education can embed sustainable practices and empower young learners to take an active role in shaping a more sustainable future.